With every photo upload, tweet, purchase, and GPS movement, data is created. Today, 85% of data is automatically generated by sensors and devices. This is the world of big data, and it can mean big results—if you have the tools to tame it.
Microsoft believes big data should be in the hands of the people closest to your business who are moments away from that next big idea. Our approach is simple—wed the power of Hadoop with your core databases and bring unstructured and structured data to life