Tourism is important to the economy of Manchester, the third most visited city in the UK. When Marketing Manchester established a new Visitor Information Centre they commissioned UK based digital design company magneticNorth (mN) to create an experience to be the focal piece of the new tourist hub. Designed by magneticNorth and developed on Microsoft Surface by Black Marble, it allows visitors to have a unique opportunity to explore the city. Activated by placing objects on Surface, which are turned to reveal information, people can dig down deeper into the map and its contents as they zoom, tap and touch to see details about shopping, hotels, restaurants and other happenings in the city. It's social design really rewards curiosity and exploration and yet doesn't get in the way of its primary goal of being useful.