Partnership for an HIV-Free Generation

An initiative championed by the U.S. President’s Emergency Plan for AIDS Relief, HIV-Free Generation, or HFG, is a global public private partnership launched in 2008 to develop methods to reduce the HIV infection rate of youth at risk by 50%. As a part of this initiative, Warner Brothers developed an computer game called “Pamoja Mtaani” meaning “Together in the Hood.” The aim of the game, built on a Microsoft platform, is to change HIV risk perception, attitudes and behaviour.

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