Simplification and Return on Investment are key focus areas for small to midsize businesses (SMB). Are you prepared to capitalize on the next major wave of IT refresh? Join this session to learn how to bring the integrated Microsoft infrastructure stack story to your customers so they can optimize for the Desktop, Networking, Virtualization and Management and Security. Help your customers simplify their IT and learn how Microsoft infrastructure technologies can be leveraged in the Cloud to help your company grow revenue today and chart a course for the future with your customers.

HP Insight Control for Systems Center is a solution from HP that helps your customers reduced management costs and improve ROI using HP and Microsoft’s products to manage both physical and now virtual environment in an integrated way.Your customers today are finding it increasing difficult to manage a combination of physical and virtual environments. The requirement for Systems Administrators to learn how to use multiple interfaces to manage the physical environment, the operating system environment and the virtualized environment is increasing the complexity and time needed to manage these environments resulting in increased costs and reduced customer satisfaction/With HP Insight Control and Microsoft Systems Center the complexity and time issues can be significantly reduced by taking an integrated approach to management.This session will show how HP Insight Control can help you gain a 26% increase in user productivity.

Learn how the top spending priority for CIOs four years running is maximized by the use of our latest launch products, Microsoft SharePoint 2010, Microsoft Office 2010 and Microsoft SQL Server 2008 R2. In this session, learn top selling strategies, competitive advantages and customer examples to bring Microsoft Business Intelligence to life.

Join Jon Roskill and Partners for a WPC Closing Session from the Live Stage @ WPC

Learn how the Parallels Automation complete operational and business support software suite for cloud services allows you to quickly and profitably enable and automate the offering, delivering, management and billing of 100’s of cloud services. With extensive support of Microsoft Hosted Services and the only complete OSS/BSS solution for BPOS Syndication, Parallels Automation enables cloud services providers and aggregators to deliver on the widest range of cloud services in demand by small business.

The HP Virtualization Smart Bundles with Hyper-V are a set of cost-effective, pre-defined solutions for deploying virtualization in a small to medium business.Make your I.T. decisions virtually simple. Virtualization can reduce costs, improve application availability and simplify IT management. Getting started, however, can be challenging. You need to find the appropriate software, network, server and storage configurations. Some marketplace solutions billed as “simple” may actually reduce availability and limit scalability—leaving you to figure out how to put it all together.With HP, virtualization is better than ever. Jump-start your project with simplified virtualization solutions that are pre-configured, validated and flexible. So, it’s easy for you to choose a solution that meets your application and capacity needs.Say hello to technology that thinks for you. HP constantly thinks about your growing business needs.

Make more money faster by helping businesses accelerate their adoption of Windows 7. With Parallels Desktop® for Upgrading to Windows 7 you can create a complete practice for businesses refreshing their existing PC ‘s or acquiring new PC’s. In recent research, 86% of respondents said that if they had a solution that could move them easily & safely they would move to Windows 7 sooner. In this session, you will learn how to overcome remaining objections to making the move to Windows 7 today!

Many Government agencies are faced with challenges from the Open Government Directive: budgets are tight, timelines are short – and the need to show impact grows each day. Microsoft Windows Azure provides a great platform for OpenGov, and Microsoft has released a “starter kit,” Open Government Data Initiative (OGDI), to speed development. This session will provide an overview of Windows Azure and OGDI, and help partners understand the OpenGov opportunity.

Windows Phone 7: Life in Motion: The New User Interface

"Avalara is the leading provider of Web-powered sales and use tax automation solutions for businesses of all sizes and is actively developing a their next generation tax calculation product on the Bing Maps platform, Silverlight 4.0, SQL Server 2008 and Windows Azure platform. ISC, the developer of MapDotNet UX, commercially available GIS server software, recently engaged with Avalara to support their effort in extending their tax automation system with a geospatial component.In this presentation, we’ll discuss how Bing Maps combined with other technologies like Silverlight 4.0, SQL Azure and Windows Azure were used to build a rich, interactive nationwide mapping solution. First, Avalara will present their business model and share why Bing Maps was a natural fit for their solution. ISC will then discuss the benefits of the Bing Maps platform highlighting the immersive basemap content and highly accurate geocoding services used in the Avalara system.

"Cloud computing has shifted from being a question of “if” to one of “when” and “where” for IT future and portfolios. Customers want to know if it’s best to stick with SaaS, or should they be deploying new services directly to the public clouds? What applications are candidates for the cloud, and which should remain in-house? And for how long? This session will explore the enterprise uses of cloud computing thus far and synthesize the thinking across Forrester on this issue to present a road map and a strategy for embracing the cloud. Session attendees can expect to learn:• How to tell a true cloud solution and its relative maturity from simple cloud washing.• The truth behind the economics of cloud computing.• The best places to start and strategies to build your own path to cloud efficiency.

Join us to learn how Microsoft partners can optimize their business by focusing on industry with Microsoft Dynamics® CRM in financial services, retail and manufacturing.

Client Virtualization is becoming a hot topic for your customers. This session will describe how your customers can benefit by implementing Client Virtualization technologies based on a combination of HP/Microsoft/Citrix technologies.

SQL Azure enables businesses to increase profitability, realize new revenue streams and expand segment reach. Come to this session to understand how SQL Azure enables first mover advantage by reducing the time required for you to build and deploy to market. Learn about the game-changing opportunities that SQL Azure provides with elastic scalability, a dynamic consumption model, business ready service levels, and web-based accessibility and flexibility.

Caroline Goles, Worldwide Partner Group Business Manager interviews Principal Researcher Bill Buxton after the show at WPC

Your Small and MidSize clients rely on you to provide the technology that fuels their business success.   This session will introduce you to the tremendous potential of Microsoft Dynamics CRM Online to help your clients find new customers, further existing business relationships, and improve their competitive positioning in the market.  Don't miss this session if you are a Microsoft SMB partner who has not yet embraced Microsoft Dynamics CRM but are anxious to learn more about how to get your share of the Cloud revenue opportunity and profit from the business applications space with Microsoft Dynamics CRM Online

Are you a SAM partner or interested in becoming one? If you answered yes, then this session is a MUST! Partners attending this session will be exposed to new partner program revenue and incentive opportunities with the roadmap for the next 18 months that will include a unique opportunity to become a charter member in the upcoming MPN SAM Advanced Competency. These partners will discover what will be standardized in FY11 and how to take part in training and revenue opportunities, and hear from partners who will share their best practices and details on driving successful and standardized engagements in the real world. This is a great time to grow your SAM practice or to add SAM as a focus area - and this is the session to learn how!

"This session covers the Microsoft Office 2010 Launch in the OEM Channel. Specifically, we address: 1. Product Innovation: How Office has evolved to better address our customers’ needs creating new opportunities for our partners2. Sales Motion Innovation: How Office distribution has evolved to make it easier for partners to purchase and sell Office 20103. The road to Launch, pre and post General Availability4. Partner success stories and best practices