Dirty data

Data is like water—you should know your source before you drink.

Data, data, data…with the advent of big data and analytics as a technological megatrend, the value of data has exploded. And if you’re trying to recruit more and better customers, that data analysis is even more precious. But just like you can’t believe everything you read, you can’t trust all the data you mine. Here is the shortlist for finding some good sources of trusted data that you can use as a foundation for your marketing.


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