Connie Leung – Senior Financial Services Industry Director at Microsoft
Michael Barnes – Vice President, Research Director Serving Application Development & Delivery Professionals, Forrester Research Inc.
The financial services industry is seeing unprecedented changes with mobile, social and digital transformation. Banks are re-imagining their Customer Experiences, and transforming the way they work. With data growing exponentially in an environment where information is business, corporations need better tools to manage risks and analyse data to gather yet better insights.
What you’ll be learning about in a nutshell
- How to take advantage of mobile services and analytics to enhance corporate strategy and business performance
- How Westpac, an Australian financial institution is harnessing sales force transformation to improve mobile and digital business and enable deeper customer engagement
- Why information is business, and how to translate data into business insights