Design. Deliver. Disrupt.
Thinking like a designer can transform the way you develop products, services, processes, and strategy. It is about putting people and culture right at the center of the thinking and design. It may also be said that the more you build solutions in this spirit, the greater probability of those solutions achieving sustainable success. Although design is often seen as subjective, great designers tend to share a common set of values that inspire innovation and creativity, and that result in customer-centric designs that endure. These values often pertain to being creative, bold, and brave; thinking from different perspectives; having a strong sense of team-based collaboration and co-creation; and being intensely focused on delivering impactful customer experiences and value. Our enterprise customers understand this, and we’re seeing more customers move toward this approach, specifically with how they differentiate themselves from their competition and create new market space.
Identify the intangible qualities of competitors and how those qualities create an experience aligned to a brand proposition as a part of an overall brand architecture.
Decompose competitive threats from existing competition, new entrants, substitutes, or changes to market conditions beyond accepted understanding, traditional market research, or financial comparison to help refine the potential areas of differentiation.
Organizations are just beginning to understand that the market now requires the design and orchestration of multiple threads of customer interactions that interweave and resonate in new, richer patterns of experience to deliver sustainable differentiation.
Every project is a business initiative, and the age of separate technology projects and business projects within an organization are coming to an end. This change requires new multidisciplinary skills and capabilities to research, envision, and design products and services quickly.
Building a design-led organization will deliver impressive, tangible, and sustainable results.