Reimagining marketing.

The explosion in data and pervasive connectedness has enabled a new kind of innovation driven by deep insights and boosted productivity. Imagine: a unique approach to devices and services that weaves a customer experience across channels.

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The Art of Marketing Toronto

At the Art of Marketing in Toronto, the city’s marketing community came together en masse to be challenged. The star-studded lineup of presenters including Malcom Gladwell and Marc Ecko, offered the audience valuable tips and tricks, facts and figures, as well as some sage advice geared towards helping them become better marketers in this transformative day and age.

This document shares the day’s takeaways.

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Differentiate brands through unique customer experiences

Embrace mobile and social technology in ways that make your products, services and brand inseparable.

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Create engaging personal advertising

Create inviting, shareable, and engaging experiences: explore innovative options that maximize your messaging.

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Use social to drive engagement and loyalty

Engaging content, rapid connection: drive impactful social engagement with customers and enable a responsive culture with integrated social capabilities in familiar tools.

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Integrated Marketing Management

Drive efficiency through precise marketing that results in targeted campaigns, all while driving real-time ROI across every channel.

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Gain customer insights from data

Quickly find, visualize and analyze data while effortlessly sharing insights with colleagues.

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Microsoft Cloud

Every business is unique. That’s why the Microsoft Cloud can be tailored to meet the needs of any enterprise. It’s the cloud that turns massive streams of data into insight, helps drive unparalleled productivity, transforms a mobile workforce into a connected team, and scales rapidly to meet your needs. This is one flexible cloud.