Mobile productivity is no longer about carrying a single mobile device—and relying on it to handle all the details of daily life. Now, going mobile means the ability for any user to pick up any device and have instant access to all of their “stuff.” Settings, data, and applications follow the user and flow seamlessly from device to device.
We believe the next wave of enterprise mobile will be about enabling these fluid, seamless mobile experiences for your users.
People are engaging in mobile computing en masse —they love their mobile devices and the boost in productivity that comes with their adoption. Untethering your workforce from the office can help you become more agile as an organization. For many organizations, mobile investments are about enabling their people to be always on and always reachable. People can collaborate from anywhere and at any time—which, in turn, speeds decision making. They can also respond to customers faster, which can speed improvement of products and services while simultaneously building a more satisfied, loyal customer base. An undeniable megatrend, mobile is redefining how people work as employees and what they expect from businesses as customers.
Changing work styles
Nearly 80% of works spend at least some portion of their time working out of the office
29% of today's global workforce are anytime, anywhere information workers who use 3+ devices, work from multiple locations and use many apps.
The mobile consumer
Nearly 2/3 of consumers use their mobile/smartphones to get information about products, brands, or destinations at least 3-4 days/week.
2016 tablets and smartphones will put power in the pockets of 1.4 billion global consumers
The challenge for business and IT leaders is to develop and implement an enterprise-wide mobile strategy together that embraces the opportunity to forge deeper, richer connections with both employees and customers while maintaining enterprise-grade security and availability.
Microsoft offers a complete set of devices and services that are architected for the always-on mobile world. Not only can our platform deliver great and unique user experiences across devices, but it also provides the enterprise-ready services that ensure people stay productive while assuring high levels of security.
Our mobility platform provides two key opportunities for the enterprise: empowering your workforce to be more productive while engaging your customers.
Boost productivity from anywhere with real-time access
In today’s work environment, providing employees with anytime anywhere connectivity to the business is critical to streamline workflows and cut down on the time it takes to deliver end value. Embrace device choice and anywhere access—business users can access their information whenever they need it, even from personally owned devices, without compromising security. By providing familiar, connected experiences on those devices, reduce the learning curve and help users to stay productive on the go. For example, Office 365, Office Mobile apps, and Yammer work just like the business and social apps your colleagues already know, and those applications work on the devices people choose (including iOS and Android devices). A comprehensive, innovative approach for the workforce can be found in enabling specialized or in-the-field workflows for mobile workers with a mobile line-of-business (LOB) app. This might be a mobile app already available for an existing line-of-business solution, or a custom app built using an infrastructure that enables developers to deliver the best experience across the PC, tablet, and smartphone.
Engage customers with smart, contextual mobile experiences
The opportunity to empower your employees with mobile is equaled by the opportunity to delight your customers. By providing an immersive, connected mobile experience, you can excite and engage your customers wherever they are. For example, provide a rich experience by developing a Windows 8 app that taps into information about their context (such as their location) and integrates with their other apps and data (such as their contacts and social network memberships). While embracing a growing, global, always-on mobile community, the cloud can deliver cross-device content to global users while easily scaling to meet demand. Combining the cloud platform with search allows delivery of profound, context-aware and content-rich apps; setting performance policies guides users to the best instance for their device and bandwidth while streamlining development, enabling focus on the user experience.
Boost agility with real-time, anywhere access to business tools and information
Embrace device choice and anywhere access.
Stay productive on the go with familiar, connected tools.
Increase business agility with mobile LOB apps.
Engage customers and create loyal advocates with smart, contextual mobile experiences
Deliver connected experiences that excite and engage users.
Use mobile-optimized cloud services to engage a global, always-on user community.
For both businesses and consumers, mobile has become the “new normal.” The inevitable consequence is a blurring of the line between work and personal, as people are online and available to all parts of their lives at all times. Whether your organization wants to support a mobile workstyle—perhaps through a bring-your-own-device (BYOD) initiative or by developing your own mobile line-of-business app—or find new ways to engage with customers anytime, anywhere, one thing is becoming clear: embracing mobile productivity is increasingly critical to stay competitive.