To stay ahead of ever-changing publishing trends, HarperCollins needed profound industry insight, including understanding why readers choose certain authors, books, and stores. By increasing its understanding of customers, the company could also boost efficiency and deliver better, more targeted services.
To achieve its goals, the company needed its own BI solution. Before 2013, third-party firms collected and analyzed research, and then presented quarterly summaries to around 30 HarperCollins employees. Staff used these findings to make important business decisions about pricing and marketing strategies, so the issue of data freshness became incredibly important in choosing the right tools.
Watch what happened after HarperCollins found its BI solution in the cloud.