Enhancing the Real

Enhancing the Real
What if intelligent packaging could dynamically respond to its contents, so that you could instantly see which items on a on a shelf—in-store or at home—were nearing their sell-by date? Evolving technology engages all our senses to bring the digital world to life. We’re moving beyond the world of flat touchscreens and TVs to multi-sensory experiences.
Digital technology is enhancing the real ‘physical world’: technologies allow us to touch, smell, and taste what we could only previously see and hear; at the same time, real- world things are increasingly coming to life digitally.