Tiff uses a flexible combination of quality and color reduction to compress images. While not the best file format for online, it’s gen-erally used as the file standard for photographs in the printing world.
PnG files support a large spectrum of colors without a loss of quality. The result is large file sizes, but they are great for photos and working graphics that may be later compressed as a JPG or Gif. it also supports transparency.
Gif compresses images by reducing the file to 8-bit color (256 colors). There is no loss of image quality. Great option for logos and images without a large color spectrum.
JPG compresses images by reducing image quality. over-compressing images may make them look pix-elated. it has millions of colors, which makes it a good option for photos.
Manage your creative assets better by learning the differences between file types and how they can be best utilized.
Raster graphics are made up of blocks of color called pixels. They make up continuous tone images, like photos or artwork. They are resolution dependent, i.e., if you scale the image larger, it will result in a loss of quality.
WebP is a new file format designed by Google that uses a combination of compression methods to reduce file size. it was designed to be a replacement for JPG, and it supports animation and transparency.
Vector graphics are made from mathematical lines, arcs, and curves. They make up solid colored objects, like logos or text. They are resolution independent, i.e., scaling has no impact on quality as the mathematical UTIONmula just recalculates at the different size.
Designing for the right destination
of descision-makers read their email via mobile devices. Are you designing your creative for the right destination?
RESPONSIVE DESIGNWith the growing adoption of smartphones and tablets, internet usage across multiple devices has skyrocketed over the past five years. separate studies from Comscore, TechCrunch, and Morgan stanley predict mobile web will surpass desktop web in 2013. Responsive web design can help your brand address this shift.
Responsive design puts the user experience first by creating designs that adapt to the user’s behavior and environment. These designs use flexible grids to enable a singular experience across multiple devices that render dynamically based on the user’s screen size, platform, and device orientation.
Building responsive websites not only helps create a better user experience but it can save you time and money from not having to build multiple iterations of a website for different devices. it also improves SEO.
of consumers state that when they find a brand they like, they stick to it (MRi, 2012).
BE CONSISTENTConsistency is key in branding. Make sure your guide-lines are consistent and make sure you’re consistent in using them.
KEEP IT SIMPLEIf you want your brand guidelines to be followed, make it easy to do so. Make them clear, concise, and easy to follow.
HAVE A PROCESSHelp ensure your brand guidelines are being followed by having an ap-proval process and checklist for use of brand assets.
GO BEYOND THEMRemember that these are guide-lines, not rules. know when it is alright to venture outside of the box and explore.