Some say that not all organizations can benefit from social collaboration. And to that point, it is easy to see how collaborative enterprises like publishing houses or customer service centers would thrive on Yammer and its collectivism. But supply-chain management? You bet. Manhattan Associates is the invisible name supplying many of the world’s top enterprises like Adidas, Avon, Brookstone, and Cabela’s. Watch Manhattan Associates describe how social has remade its business—and more importantly, its culture.