Media & Cable

Microsoft's Reference Architecture for Media & Cable

Attract, Engage and Monetize Audiences|Speed Time-to-market & Flexibility

As online video and e-reading and smart mobile devices become mainstream, consumers increasingly expect their digital experiences to be personalized, customizable and frictionless. Media companies that shift their focus to creating and delivering compelling content experiences will be much better positioned to attract and engage their audiences.

Immersive content experiences that leverage gesture and voice based interfaces; facilitate easy search and navigation models; support content personalization; provide content re-use and resumption across devices will create consumer value expressed as brand loyalty. This is an imperative to monetizing audience communities.Microsoft’s technologies enable these capabilities - to quickly stand up, scale, adapt, and modify digital content services.

E-Commerce & Billing

With the proliferation of devices and ubiquitous connectivity – many media companies are entering into B2C relationships with consumers. These opportunities require media companies to establish a robust ecommerce facility. Beyond purely transactional reasons and compliance – an exceptional ecommerce facility can provide flexibility driving offers, promotions, and bundling enabling stronger monetization of content.

Digital Delivery

Addition to their traditional delivery mechanisms, media & cable organizations must build capability to deliver content services via IP to a variety of devices.

Microsoft cloud services enable clients to leverage the same source content across traditional and digital delivery mechanisms, support interactive engagement, provide insight into consumer behaviors and enable emerging business models.

Devices

Ultimately, media organizations seek to monetize each screen in a consistent, predictable, scalable and manageable way. Microsoft provides a wide array of devices from handhelds to tablets to the lounge-room. To power both Microsoft and 3rd party devices, Microsoft provides media services to extend your audience reach, monetize content and services without disintermediation and to speed time-to-market with lower development cost.