Media & Cable

Microsoft's Reference Architecture for Media & Cable

Attract, Engage and Monetize Audiences|Speed Time-to-market & Flexibility
As online video and e-reading and smart mobile devices become mainstream, consumers increasingly expect their digital experiences to be personalized, customizable and frictionless. Media companies that shift their focus to creating and delivering compelling content experiences will be much better positioned to attract and engage their audiences.
Immersive content experiences that leverage gesture and voice based interfaces; facilitate easy search and navigation models; support content personalization; provide content re-use and resumption across devices will create consumer value expressed as brand loyalty. This is an imperative to monetizing audience communities.Microsoft’s technologies enable these capabilities - to quickly stand up, scale, adapt, and modify digital content services.
E-Commerce & Billing
Digital Delivery

E-Commerce & Billing

With the proliferation of devices and ubiquitous connectivity – many media companies are entering into B2C relationships with consumers. These opportunities require media companies to establish a robust ecommerce facility. Beyond purely transactional reasons and compliance – an exceptional ecommerce facility can provide flexibility driving offers, promotions, and bundling enabling stronger monetization of content.



Solution Information

Customer Stories



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