Media & Cable

Microsoft's Reference Architecture for Media & Cable

Improve Sales Capabilities|Enhance Efficiency & Business Insight
Effective media business management focuses on activities which support, inform or optimize the strategies of a media business driving profitability, maintaining market leadership and providing the insights and tools to allow a media business to innovate and remain competitive. It is the business and creative process which underpins a media business with the ultimate goal being to improve the sales capabilities of each content asset.
When determining how to optimize revenue in the content business – the process begins as early as the creative concept stage and progresses through to rights attainment, production, launch, subsequent release windows and syndication.
Concept Development & Resource Management
Rights & License Management
Advertising Sales & Scheduling
Content Planning & Scheduling
E-Commerce & Billing

Concept Development & Resource Management

Gathering the right information to establish a business case to support the creation of a content asset (e.g. movie, TV series, etc). This includes financial analysis, resource allocation and budgeting, logistics, talent requirements, production requirements and revenue potential across all the viewing windows. The result being an informed go/no-go decision by Media executives.



Solution Information

Customer Stories

A&N Media

A&N Media

A&N Media Uses Cloud Collaboration Suite for Round-the-Clock News GatheringRead More


Online Advertising Startup Scales Quickly, Wins Business by Using Cloud ServicesRead MoreWatch Video
A&N Media

A&N Media

Northcliffe Media Captures Advertisement Booking of £500,000 in 12 Months with CRM ToolRead More