Media & Cable

Microsoft's Reference Architecture for Media & Cable

Attract, Engage and Monetize Audiences|Speed Time-to-market & Flexibility
To serve the always-connected consumer, media organizations must connect their audiences with content to enable a seamless experience across multiple screens. Just as important is an ability to respond quickly to events, new markets and audience opportunities. Consider the equipment, resources and effort required to launch services to respond to these opportunities.
In the current capex implementation constrained infrastructure model, there is often insufficient time to capitalize on events. A new generation of cloud-enabled infrastructure, where media is stored, managed and delivered can enable media companies to reach new audiences, retain current audiences and aggregate viewership.
Microsoft offers you the capability to test and build new mod.els yet minimize your financial risk. This provides unprecedented speed and flexibility in deployment.
E-Commerce & Billing
Digital Delivery
Devices

E-Commerce & Billing

With the proliferation of devices and ubiquitous connectivity – many media companies are entering into B2C relationships with consumers. These opportunities require media companies to establish a robust ecommerce facility. Beyond purely transactional reasons and compliance – an exceptional ecommerce facility can provide flexibility driving offers, promotions, and bundling enabling stronger monetization of content.
 

Partners

Products

Solution Information

Customer Stories

News360
3.26.2012

News360

Startup Targets Global Audience with Cloud Based Personalized News Service Read MoreWatch Video
Qatar News Agency
12.7.2011

Qatar News Agency

Qatar Launches First Interactive News Service for Children with Content-Rich WebsiteRead More
Red Badger
10.12.2011

Red Badger

Creative Software Consultancy Uses Cloud Operating System for Twitter Push AlertsRead More
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