Media & Cable

With the proliferation of devices and ubiquitous connectivity – many media companies are entering into B2C relationships with consumers. These opportunities require media companies to establish a robust ecommerce facility. Beyond purely transactional reasons and compliance – an exceptional ecommerce facility can provide flexibility driving offers, promotions, and bundling enabling stronger monetization of content.

Addition to their traditional delivery mechanisms, media & cable organizations must build capability to deliver content services via IP to a variety of devices.

Microsoft cloud services enable clients to leverage the same source content across traditional and digital delivery mechanisms, support interactive engagement, provide insight into consumer behaviors and enable emerging business models.

Ultimately, media organizations seek to monetize each screen in a consistent, predictable, scalable and manageable way. Microsoft provides a wide array of devices from handhelds to tablets to the lounge-room. To power both Microsoft and 3rd party devices, Microsoft provides media services to extend your audience reach, monetize content and services without disintermediation and to speed time-to-market with lower development cost.