To serve the always-connected consumer, media organizations must connect their audiences with content to enable a seamless experience across multiple screens. Just as important is an ability to respond quickly to events, new markets and audience opportunities. Consider the equipment, resources and effort required to launch services to respond to these opportunities.
In the current capex implementation constrained infrastructure model, there is often insufficient time to capitalize on events. A new generation of cloud-enabled infrastructure, where media is stored, managed and delivered can enable media companies to reach new audiences, retain current audiences and aggregate viewership.
Microsoft offers you the capability to test and build new mod.els yet minimize your financial risk. This provides unprecedented speed and flexibility in deployment.