Media & Cable

Microsoft's Reference Architecture for Media & Cable

Streamline Content Creation|Multi-format Multi-channel Distribution
Media companies want the ability to deliver engaging customer experiences by delivering content & services to consumers across different channels and devices. New monetization models and non-traditional competitors are threatening to leave them out of the transformation to a multi-screen world and alternatively delivery channels (OTT etc). While, ultimately, all of the content is rendered on a device (a PC, phone, slate, Xbox or TV) it is the consumers engagement and interaction with a device that defines the functionality and richness of the content immersion experience. Media organizations will increasingly focus on multi-screen deployments and seek to monetize each screen in a consistent, predictable, scalable and manageable way.
Content Creation & Production
Content Acquisition & Management
Standards, Compliance & QC
Automation, Master Control & Digital Platform

Content Creation & Production

Collaboration on content, stories, scripts, rundowns, production notes, modifications, etc. on the organizational side of content creation is complimented by capturing the content itself. Photos, video and/or sound, technologies should ideally provide for digital interfaces, feeds and backups which preserve content integrity at the highest required quality. Having captured both the essence and metadata, it is essential to ensure these are maintained synchronously throughout editing and processing to maximize utility and value.



Solution Information