To compete, Network Operators must be increasingly responsive to customer needs, have greater insight into their own company’s performance, and quickly react to the ever changing competitive environment by providing faster response and personalized service. However, reacting quickly to changing customer expectations is not a simple task.
Management and staff at all levels across the company require access to the right information that will help them address customer behavioral segmentation, network intelligence, and financial performance management needs and help in making decisions about how to optimize business operations and capital investments. Without a solid game plan, Business Intelligence (BI) solutions can prove costly, difficult to deploy; when properly executed, however, BI solutions can drive tangible results in key areas: customer churn, revenue leakage, customer experience and profitability.
Microsoft’s proven technology and mission-critical services, together with application solutions from our partners, provides comprehensive solution offerings across Network Operators.