Designing for customers’ needs has always been a priority for product-driven enterprises, but it’s much easier said than done, and especially so in today’s digitally-connected world. Customers have more information, more options, and evolving behaviors about what they buy—and how. Consumers expect innovative solutions rather than just clever or well-designed products. With customers now looking for solutions, what is the answer to staying relevant and keeping pace?
Learning from our manufacturing customers is one of the highlights of my work here at Microsoft. They are on the front lines, taking the latest insights, ideas, and technology and creating amazing solutions that drive customer value. Recently we shared two such customer stories on an interactive webcast where we discussed how the power of Microsoft Azure and the Internet of Things (IoT) are advancing manufacturing businesses.
With an always-on connection, consumer expectations have drastically changed when it comes to their vehicle—from their shopping and ownership experiences to the very essence of the automobile as it becomes an extension to their digitally-connected lifestyle.
Have you heard about the Internet of Things—or IoT—but not sure what it means for your business? IoT is about helping you create new value and services for your customers that ultimately lead to new business opportunities and revenue streams. It is here to stay and offers you amazing opportunities to transform your business.
We all know that competition in the automotive industry is fierce. By our research, around two-thirds of car buying activities is happening online before anyone puts a foot inside a dealership showroom.