Online and Mobile Financial Services
As consumers enjoy the benefits of their digital lifestyle, they expect no-less from financial institutions with which they interact. They demand a seamless, contextual experience regardless of channel or device. Online and mobile channels provide a critical interface with customers and open up new opportunities to drive customer retention, through improved service levels, and attract new profitable customer segments. The capabilities provided to the customer should operate on their choice of device, be intuitive and provide a personalized research and financial ‘shopping’ experience.
Microsoft supports financial institutions in developing new business models and customer experiences by enabling the institution to be present in the lives of their customers any time, any place, across any channel or device. The Microsoft advantage is a complete platform to help increase satisfaction and loyalty, and accelerate time to market with new products and innovations. Microsoft enables financial institutions to deliver a contextual experience to customers with cross-platform development tools to consolidate the delivery of products and services across multiple devices. Microsoft also enables to financial institutions to improve brand loyalty and monitor consumer behavior through enterprise content management tools that support interactions with social networks in a process-driven manner.