The solution puts information into the hands of authorized bank employees who need it to improve the bank's competitive advantage, the trader looking to develop new portfolio strategies, and the underwriter evaluating a pricing optimization to increase their returns. This solution area also helps improve their insight by integrating multichannel data and providing easy-to-use tools for analysis, planning, and monitoring and reporting, enabling Institutions to strategically address trends in their business performance, IT performance, and customer behavior with a high degree of granularity. As a result of this improved insight, employees are empowered to optimize new products and services, control costs, achieve improved customer loyalty, and build deeper relationships that generate more revenue.
The Microsoft competitive advantage is its complete platform approach to solving these complex needs for increasing customer satisfaction and loyalty. The Business Intelligence for Financial Services solution achieves this through near real-time business performance insight and channel integration.
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BUILD CUSTOMER LOYALTY AND RELEVANCE, INCREASE PROFITABILITY
With intense competition for customer peace of mind, financial organizations are under tremendous pressure to attract and retain customers, and they are focusing on their relevance to existing and new customers while increasing the long-term profitability of the customer portfolio. For many, unlocking the power of data to build customer knowledge is perhaps the most underleveraged corporate asset.
Solutions
Microsoft's business intelligence (BI) platform is differentiated by its low cost, scale, and simplicity of use. Its capabilities include robust and dynamic visualization that helps facilitate broad use and adoption. The platform is designed to support a wide range of requirements to specifically address BI and performance management for an entire organization, specific teams, or individuals, as required.
Benefits
Integrate and analyze key data from within the enterprise, and from external sources, to gain deeper insight into your customer portfolio.
Gather consistent customer data in a centralized repository for a single view of customer activities. When banking professionals and Financial Advisors better understand customer needs and behaviors, they can improve customer loyalty.
Identify and replicate profitable customer profiles and enable more granular segmentation of the customer base for targeted sales.
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OPTIMIZE NEW PRODUCTS AND SERVICES
Most financial services organizations today can see only one view of their clients' activities at a time-account by account. Without the ability to easily see and respond to relationships between accounts and opportunities, efforts to identify and serve the unfilled needs of your most profitable clients are severely limited.
For years, financial institutions collected a large amount of customer information and stored in silos, and used only for operational purposes, not for its wealth of marketing knowledge. Financial organizations want to accumulate worthwhile data in a single repository and be able to analyze it to deploy more effective targeted sales and marketing efforts to grow their base of loyal and profitable clients and to develop performance management metrics.
Solutions
Microsoft's BI platform provides the capabilities needed to analyze evolving business dynamics and align and measure strategies to improve the long-term performance of product, service, and customer portfolios.
Benefits
Analyze integrated customer, product, and services information for targeted marketing and sales analysis.
Measure and learn from customer behavior for product and service development and marketing, as well as for performance management.
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REDUCE IT COSTS AND COMPLEXITY
For many financial organizations, IT is still a drain in terms of cost-in the process of creating and deploying distribution networks and channels to satisfy customer demand for convenience, they have created a costly and complex infrastructure that must be updated and managed. Information isolated in silos hinder their ability to seize new opportunities based on current market and customer data.
Solutions
Microsoft's BI platform is low-cost, pre-integrated, and high-quality, with a strong partner ecosystem.
Benefits
Reduce IT costs and complexity with a low-cost and flexible infrastructure that allows you to tie systems and information together and expose important data for analysis, reporting, and performance management.