It is increasingly challenging for High Tech and Electronics Marketers to leverage traditional media (print, radio, TV) for marketing. Chief Marketing Officers see diminishing return on investment from their expenditures and struggle to successfully leverage the proliferation and complexity of new digital media. Further, because digital marketing is so new, it’s difficult for them to measure the effectiveness of their spend. The Microsoft Digital Marketing solutions can help to create richer digital experiences that attract and engage customers and grow revenues from Web activity by converting positive customer experiences into advertising/product/services revenues and loyalty. These Digital Marketing solutions are based on the power of our digital marketing platform to attract, excite, and engage customers with differentiated but consistent brand experiences across digital media channels, and monetizing that experience through eCommerce or advertising channels.