Microsoft Digital Marketing & Experiences solutions help Media and Cable companies deliver engaging and differentiated consumer experiences that lead to opportunities to generate revenue. Publishing companies that traditionally relied on print media, as well as broadcast media companies and film studios, are recognizing that online video and social media technologies represent major revenue-growth opportunities. Key indicators on online video and social networking—time spent viewing, share of Internet traffic, video advertising revenues, and time share vs. other forms of media—show that these are dominant Internet applications.
Rich User Experiences Across Multiple Screens
Microsoft Digital Marketing & Experiences solutions combine Microsoft software platforms (Silverlight and PlayReady), online services platforms (Windows Live Services and Azure), search tools (FAST) and consumer services (Xbox Live and Windows 7) into solutions that enable delivery of rich experiences to multiple channels and screens. By creating these compelling user experiences with Microsoft building blocks, companies can find new revenue channels and increase audience engagement.
Benefits
Below are the high-level benefits offered by a digital marketing & experiences solutions from Microsoft:
- Maximize online exposure for licensed content.
- Investigate new monetization models.
- Ability to reach more audiences and additional channels with the enhanced reach.
- Differentiate by leveraging the social Web.
- Provide superior content discovery and more compelling content and services.