Microsoft Enterprise Resource Planning (ERP) solutions for media companies enable broadcasters, publishers and advertisers to manage their resources, assets, and financials in one integrated solution.
These solutions are based on Microsoft Dynamics ERP, adding industry-specific modules like program planning, license management, advertising sales, and subscriber management to the core ERP functions. The industry-specific modules plug into the modular, open architecture of Microsoft Dynamics ERP solutions and are available from Microsoft and partners.
The solutions offer comprehensive configuration options so they can be adapted to meet your requirements. The familiar user interfaces not only reduce training efforts and speed user adoption, they also make it easier for users to keep track of the business by providing more complete, consistent and up-to-date data for business reporting and operational analytics.
The seamless integration with Microsoft Office System for document management, business intelligence, and workflow support helps to streamline operations and reduce man hours. For companies already using SAP or Oracle Financials for accounting and financial management in corporate headquarters, Dynamics ERP solutions offer out-of-the-box connectivity to these systems so users can benefit from the media-specific functions of Dynamics ERP-based solutions while staying in sync with their corporate accounting.
Benefits
- Cut costs through streamlined operations
- Foster user adoption with familiar, easy-to-use interfaces
- Improve business insight with better reporting
- Adapt to changing business needs through extensible architecture and configurability
- Ensure long-term viability by building on a proven cross-industry ERP solution
- Integrate with Microsoft Office System for end-to-end business productivity solutions
Microsoft Customer Relationship Management (CRM) solutions for media enable broadcasters, publishers and advertisers to better manage their relationships with their customers and business partners. These solutions are based on Microsoft Dynamics CRM, supporting industry-specific workflows and data structures, and providing for integration with industry solutions like ad booking systems and subscriber management systems.
Dynamics CRM can be deployed as the “XRM Hub” in a media company, with the “X” representing “any” business partner: an advertiser, subscriber, supplier, or content licensee. In the age of personalized content and targeted advertising, this “360 degree” view of a media company’s business relationships often is key for gaining a competitive advantage.
Microsoft Dynamics CRM supports sales, marketing, and service activities:
- Sales: The sales workflows can be used in advertising, subscription, and content sales, and it supports the entire sales cycle – from the initial contact to leads, offers, and orders.
- Marketing: The marketing workflows support direct mail as well as more complex marketing campaigns to advertisers, audiences, and content licensees, closing the loop from defining the goals of the campaign to tracking results.
- Service: The service workflows help media companies to handle customer service requests as well as inquiries from advertisers and audiences, improving the transparency and effectiveness of these processes.
Microsoft Dynamics gives you the choice between three delivery models: as a cloud service hosted by Microsoft or a hosting partner, or deployed as an on-premise solution for maximum flexibility and custom integration options.
Benefits
- Ensure user adoption with familiar, easy-to-use interfaces.
- Drive revenue by more effective sales processes.
- Improve marketing effectiveness by closing the loop on marketing campaigns.
- Cut costs with improved efficiency in sales, marketing, and service operations.
- Integrate with Microsoft Office System for end-to-end business productivity solutions.