Industry Solutions

Hospitality Service & Operations

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CONNECTED EXPERIENCES FOR HOSPITALITY
 
Leading hospitality organizations know that success depends upon the quality and effectiveness of their people. Companies thrive when their team members are valued and empowered to provide superior guest service, to build customer loyalty, and to make improvements where they see opportunities. And hospitality leaders also know that these people-based benefits are best realized with the right tools and technologies.
 
Microsoft and its hospitality industry partners provide systems and solutions focused on three primary areas: Connected Guest Experiences, providing the best possible guest experience; Connected Insights, offering the competitive advantages of business intelligence, and, Connected Systems, an optimized integration strategy for IT systems.  Learn more below.

MICROSOFT SOLUTIONS IN THE HOSPITALITY INDUSTRY

Connected Guest Experiences | Connected Insights | Connected Systems

CONNECTED GUEST EXPERIENCES

Solutions for connected guest experiences help to tie together all aspects of the guest experience across all systems. By applying a common infrastructure that unifies previously disparate systems, these solutions help to maximize the guest touch, deliver personalized services, and build loyalty. The improved connectivity empowers your people to leverage customer data and trends in order to increase revenue with targeted marketing and promotions as well as rapid response to new service streams and channels.
 
On-property technologies may include in-room or property-wide distribution of media such as video-on-demand, music, room service, environmental controls, and digital signage.
 
Common area interactivity with kiosks and other types of entertainment and information consoles can encourage social interaction and community among guests.
 
Off-property connectivity allows remote guest interaction from any device – perhaps to check in, download a boarding pass, or register for an event. It also enables guest-targeted advertising, personalized per previous interactions and preferences.
 
Social networking capabilities enable you to keep in touch with guests after their stay, to create communities and promote collaboration amongst group travelers, and to deliver personalized marketing offers.
 
Journey management connects you with travelers as they research, plan, book, and manage travel in real-time from any device. It delivers a superior customer experience with robust supplier merchandising tied to customer intelligence and streamlined payment processing.
 
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CONNECTED INSIGHTS

Solutions for connected insight apply Microsoft Business Intelligence (BI) to deliver real-time, role-specific information that will help your people to exceed guest expectations and to boost the bottom line. They provide individuals, teams, and organizations a comprehensive view of all guest information – such as preferences, behavior, customer satisfaction data – in an easily accessible format that supports timely and effective decisions and actions. The full range of BI tools can be integrated into the workflow of existing, familiar business applications and processes, thus allowing a more immediate realization of insights and actions for positive changes across the entire enterprise.
 
Business intelligence for everyone. The power of BI is delivered in a single interface to each team member according to job role and data needs. Customized interactive dashboards show business information from disparate sources in one aggregate view through clear, interactive graphics that help provide actionable insights.
 
Familiar user experience. Microsoft Office provides a familiar, easy-to-use interface for accessing comprehensive desktop data mining. The familiar user interface speeds end-user adoption, quickly improving employee access to information, on desktop, browser, or mobile device.
 
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CONNECTED SYSTEMS

Solutions for connected systems integrate all aspects of the guest experience across the  enterprise by interconnecting your hospitality business applications within a unified central platform. While allowing you to streamline operational systems, automate IT processes, and reduce integration interface costs, this approach provides a fully integrated architecture for efficient management of the entire guest experience.
 
Back office: Our platform provides a scalable, manageable infrastructure that is highly efficient and cost-effective to support all enterprise resource planning activities.
 
Guest-centricity: Microsoft Dynamics CRM at the infrastructure layer helps manage and enhance the entire guest experience, and, in general delivers a cohesive environment for property management, guest experience enhancement, and business insight.
 
Integration: Hospitality IT solutions provide real-time connectivity of disparate and legacy systems into a unified point of coordination. This greatly improves process monitoring and activity management to streamline operations, create efficiencies, and optimize system loads.
 
Systems management: Fully automated infrastructures use Microsoft System Center for centralized systems management including monitoring, alerts, and proactive/preemptive adjustments as needed to assure maximum system reliability.
 
Mobility: Windows Mobile helps to deliver mobility-based services to guests and lets you to deliver contextual marketing and promotions furthering guest loyalty and revenue uplift.
 
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