The Microsoft vision for the retail industry, "Connected Experiences for Retail," addresses the emergent challenges of rapidly evolving markets and competitive pressures. Helping retailers survive and grow into the future, we’ve created a technology roadmap that drives operational improvements for all transactions throughout the entire retail value chain. This global vision is founded on three complementary focus areas: Connected Customer experiences, which can integrate new technologies that build customer engagement and loyalty by targeting specific buyer needs; Connected Store automation, which helps maximize employee effectiveness and increase inventory efficiencies; and Connected Enterprise operations which provide consistent centralized control using real-time data feeds for visibility across all sales channels.
We see the tremendous potential for generating value by simply facilitating the connection of people, systems, and information. To bring these improvements to practical reality, we offer specialized solutions that serve the unique needs of the retail enterprise. Based on Microsoft technologies and implemented by our partners, these may comprise any of several system elements such as ERP, WMS, POS, remote inventory, mobile sales, adaptive websites, digital coupons, self -serve kiosks, and social-media marketing. But the ultimate goal, from the Microsoft point of view, is to improve the connections that will transform the retail enterprise for greater success.
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