Facing the competitive challenges of the current economy, retailers differentiate themselves with digital marketing solutions that can increase customer loyalty while also optimizing costs. Today’s value-driven consumer is immersed in social networking, user-generated content, and information-rich online interactions. The digital world drives their marketplace expectations, brand preferences, and purchasing patterns. To reach this new generation of customers, retailers must create personal, interactive, and social experiences that engage and excite shoppers—and must do so with consistency across mobile device, desktop, and in-store media.
Microsoft enables retailers to provide customer valuable, rich-media experiences through e-commerce solutions that fully integrate with the retailer's business and e-commerce platforms – and can quickly and easily accommodate the creation of multichannel customer experiences. Our solutions for Connecting Commerce help retailers deliver powerful customer experiences fast while also driving down operational complexities and costs.
SOLUTIONS
Microsoft offers retailers a breadth of digital marketing solutions, technologies, and experiences that customers crave. We provide these cost-effective solutions to help you better connect information, systems, and people and gain a competitive advantage through enhanced online customer experiences, easy-to-manage Web sites, and simplified integration across channels.
Enterprise cloud services
Solutions based on Microsoft-hosted services make it easier and more cost-effective for retailers to deliver an enhanced customer experience. In conjunction with Microsoft solutions for Connecting Commerce, retailers can offer integrated management and reporting across all channels of customer interaction. Buying patterns can be tracked by channel across all channels as a whole. Promotions can be targeted to specific channels. And integrated management and reporting provide a single view of orders and inventory.
E-commerce platform, infrastructure, and tools
These solutions provide the full range of technology assets that enable retailers to build, host, deploy, and maintain a commerce-enabled Web presence. The included tools help to create more engaging customer visits on retailer Web sites. Companies can create the look and feel necessary for a rich user experience employing the same development and modeling tools that are used by leading site designers and creative teams.
Consumer digital assets
Retailers can deliver consistent brand experiences through effective use of digital assets – including digital advertising, online communities, consumer devices, search, and Web-based content. These help to leverage brand equity and reinforce brand consistency across all channels, and to attract client in new ways that harness the power of social networks. Our full range of solutions makes it easy to manage online customer experiences. Microsoft offers a number of role-specific capabilities that are built into the solution, including business tools for managing content and product catalogs, extensive inventory functions for merchandisers, and comprehensive personalization options for marketers.