The recent economic downturn has forged a new value awareness among consumers. Applying budget-minded control of their purchasing decisions, they learn, shop, and communicate in the digital realm. Comparing buying experiences in real time with peers, they shop with greater self-reliance, more resourcefulness, and less brand loyalty. For retailers, this is a call to call to action: get more customer-centric.
Microsoft solutions for Sales & Service offer retailers a set of powerful, flexible solutions built around Microsoft Dynamics® CRM. Setting the foundation for delivering connected experiences to connected shoppers, these solutions helps retailers create 360-degree customer views that are consistent across store, web, mobile, and social media channels. The overall solutions are comprised of loosely coupled component solutions to allow integration with existing installed systems. And these Sales & Service solutions can be deployed incrementally, in whatever way works best for you.
SOLUTIONS
Built upon Microsoft Dynamics CRM, these Sales & Service solutions are implemented in conjunction with our retail industry partners with solution-specific focus on clientelling, loyalty, and marketing.
Clientelling is all about increasing the volume, frequency, and revenue potential of shopping transactions by increasing store traffic, shopper-to-buyer conversion rates, and average purchase size. Clientelling uses today’s web, mobile, and wireless communication devices to deliver 360-degree customer views and selling tools to sales associates, vital in personalizing the customer experience.
Loyalty involves recognizing and rewarding customers who demonstrate a preference for your brand over time. Outmoded loyalty programs may no longer do the job or set you apart from your competition. Too often, they provide uneven experiences across channels, or limit shoppers’ ability to quickly and conveniently apply loyalty points to purchases. Best-practice loyalty programs operate consistently across channels, feature convenient access for customers and store personnel, and integrate efficiently with your CRM system.
Marketing acknowledges that successful marketing depends on—and fuels— Connected Sales & Service. Flexible and powerful analytical capabilities can open new insights into customer segments, improving marketing campaign design, results, and cost-effectiveness. Today’s digital communication capabilities help you connect with customers using the media they favor. This helps you to listen more carefully and respond more creatively.