This week, Microsoft participated in the National Retail Federation Big Show in New York, where we showed what the future of retail will look like and highlighted how customers like GameStop and Hardee’s are creating better shopping experiences through the use of technology. One of the key takeaways from NRF is that modern shopping and modern retail are no longer just for big companies.
At Microsoft, we believe this will be the year when modern shopping experiences come to life. Where retailers create instant, personalized experiences for shoppers on their smartphone, online and in stores.
Hi, I am Jeremy Korst and I lead Windows Product Marketing here at Microsoft. Microsoft is in New York this week at the National Retail Federation’s Annual “Big Show” talking with retailers about how we are helping reinvent the overall in-store shopping experience for customers. We are showing how several of global retail brands are improving engagement with their customers to help grow sales, increase customer satisfaction and bring more efficiency to their business processes.
This week’s National Retail Federation’s Big Show in New York City will feature the latest technology products and solutions for retailers. But amidst the sea of booths and flurry of marketing materials at the show, retailers need to ask whether or not these latest innovations are addressing what they really need.
One of the challenges in retail is to create an in-store experience that engages customers in unique ways, entices them to come in to stores, and keep them coming back. Creating those connections creates better experiences and ultimately increases sales. At NRF this year Microsoft is announcing several innovations – the SmartShelf, Path Tracker, and MediaCart – that were developed with partners and will help brick and mortar retailers compete in the digital age.