In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. And retailers are recognizing the need to get personal.
In today’s fiercely competitive consumer goods (CG) marketplace, CG companies want to get closer to their customers and innovate. At the center of this quest is data.
Last week, I held a webcast talking about how hoteliers can differentiate their brands through in-room innovation.
We’re all seeing it. More of our basic consumer experiences include technology in one way, shape or form: mobile apps, loyalty, enhanced point-of-sale and direct customer engagement.
Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done.