The restaurant industry is turning to technology to enhance the guest experience. Devices like tablets, placed at the table, can make guests’ dining experience more enjoyable, with a ready source of tableside entertainment and dining suggestions.
In the battle for market share, the customer experience can set brands apart from the competition. To increase their competitiveness, retailers and brands are testing new business models and rolling out new technologies and services to drive customer experiences that are personal, seamless and differentiated.
I’ve been traveling a lot lately, meeting with consumer goods brands and participating in a number of industry events. Now that I’m back at my desk, I wanted to share a few thoughts from my most recent trip to New York to attend The Consumer Goods Forum’s annual global summit, as it proved a good pulse on the state of the industry and what’s top of mind.
Placing technology closer to the dining experience is a great way for restaurants to create a more connected experience with their guests and keep pace with guests’ expectations for greater technology when dining out.
I recently joined the airline industry at the Electronic Flight Bag (EFB) Users Forum & Expo in Denver where airlines, suppliers and regulators came together to discuss today’s digital-era trends.