Build-A-Bear

Reinventing Retail
One Bear at a Time

Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, offers its Guests a personalized shopping experience like no other. Guests get to personalize every aspect of their bear inside and out, creating a furry friend that is truly unique. A visit to a store feels like you’re touring the future of retail.

Build-A-Bear Workshop has spent the last two years creating the newly imagined store design that merges the hands-on bear-making experience with innovative technology that is central to how kids play today. Microsoft technology powers key elements of the new store, from the large-screen displays to the touch-based interfaces at the personalization stations to the rippling digital “bathtub” at the Fluff Me station.

Step forward for an interactive tour of the Build-A-Bear Workshop high-tech retail playground.

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A Store that Bears Watching

Every Build-A-Bear Workshop store is designed to engage Guests throughout the company’s trademarked interactive bear-making process. This journey adds delight and value to each Guest’s personalized stuffed animal, and Build-A-Bear Workshop strives to provide a unique experience for each Guest.

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Behind the Solution: Microsoft Technology

Build-A-Bear Workshop has found great ways to integrate Microsoft consumer and enterprise technologies to create new value for Guests. Here are the Microsoft software and solutions that help make the process of personalizing the bear fun and engaging for every Guest:


Microsoft Kinect: Build-A-Bear Workshop found a novel use for Microsoft Kinect, the revolutionary motion-sensing technology that lets millions of gamers interact with their Xbox using voice, body movement and gesture. As part of the storefront display, Kinect allows visitors to interact with the digital imagery on the sign.


Microsoft PixelSense: Microsoft PixelSense powers several of the most innovative and interactive aspects of the Build-A-Bear Workshop experience. Microsoft PixelSense allows a display to recognize objects placed on the screen. The individual pixels in the display “see” what's touching the screen and that information is immediately processed and interpreted.


Microsoft Xbox 360: Guests who want to extend their experience online can bring their very own personalized bears into the “Kinectimals Now with Bears” game for Xbox 360.

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A One of a Kind Experience

Build-A-Bear Workshop is revolutionizing retail by providing each Guest with a personalized stuffed animal and making every trip to the store a fun family adventure. Microsoft helps bring the Build-A-Bear Workshop retail experience to life, enhancing their innovative approach with vivid, interactive digital technology that makes the most of today’s touch-screen and large format displays.

Microsoft can help you reinvent the future of your industry with solutions to delight today’s most demanding consumers and satisfy the requirements of today’s connected, digital business.


Solution developed by Infusion, a global leader in combining engineering and design to create superior user experiences.

For more information:

Interactive Storefront