Next Challenges for BYOD

For the last few years, the BYOD debate has been rather intense as companies compare the benefits of corporate devices vs. personal devices in the workplace. New statistics are beginning to demonstrate that a large number of companies and employees are seriously exploring their options. A February 2012 survey by Harris Interactive reports that 81% of adults are using at least one personal device for business. This shift from corporate to personal devices has been made possible by the maturation of Mobile Device Management solutions that address everyone’s chief concern – security. But we are still in the early stages of this current” Bring Your Own” movement, and we know this because American corporations have been down this “BYO” road before. So as our BYOD policies and procedures continue to evolve, it’s logical to expect that many new challenges will begin to emerge and replace security as the main challenge on center stage.
So now that security is less of an inhibitor, what’s next? Based on our many years of experience with Bring Your Own Vehicle (BYOV) programs, a movement which started back in the 1930’s, the next big challenge will focus on user experience. And when you think about it, the user experience debate is a natural segue. For example, corporations will begin to look for ways to maximize their existing BYOD investments. And passionate BYOD users (i.e., the Millennials) will continue to push the envelope with what they do with these devices that are tightly woven into their personal lives. But before you begin to roll your eyes, and dismiss the needs (or perceived neediness) of the Millennials, keep in mind that we are all in the midst of a major talent war. Over ten thousand baby boomers are retiring right now, every day. And according to Pew Research Center, that trend is going to continue for the next nineteen years. So every company is going to have to compete harder to retain those employees who possess the knowledge, skills and abilities that are necessary to run our complex, modern businesses. Before you know it, your colleagues in HR will likely be asking you to create a BYOD program that maximizes ROI, but also creates an enjoyable user experience so you can attract and retain tomorrow’s top talent.
So if you’re a company that wants to create a compelling BYOD program, we recommend creating a policy that incorporates most, if not all, of the following principles:
  • Standards & policies that are clear, enforceable and fine tuned to the specific needs of employees inside your business. Contrary to popular belief, one size will not fit all…
  • Establish processes or techniques to monitor your policies so compliance and corporate liabilities don’t become a problem.
  • Plan on investing in employee education – technology is evolving rapidly, so your policies must evolve rapidly as well.
  • Map out smart change management processes to maximize your BYOD investments.
  • Remain mindful of BYOD spend optimization - today’s stipend programs may only be temporary, as demonstrated by the evolution of Bring Your Own Vehicle programs.
  • Incorporate HR into the conversation to remain competitive in the talent war.
  • Maintain an active awareness of employee privacy concerns. These can sneak up and become corrosive if you’re not accommodating them.
Implementing these principles can put your company on the right path. However, there is also a lot more that we can learn from our collective history with the BYO Vehicle experience. American corporations, the government and case law have been evolving BYOV policies for nearly eighty years. Many lessons can be learned and applied to BYOD. Technology has constantly evolved, however best practices in governance can help leaders stay ahead of the changing landscape and keep their eye on maintaining competitive advantage and avoid learning by trial and error.
To learn more , watch the webinar on “Creating Rock Star BYOD policies.” Which will discuss how BYOV programs evolved, and share insights on how your company can apply “BYOV” best practices to implementing “BYOD” policies and efficiently manage the next wave of BYOD challenges.
Matt DeWolf is Director of New Product Development at Runzheimer International and is responsible for developing new products and services for the mobile workforce. During his time with Runzheimer, he has created optimization services that range from business vehicle management to corporate travel tools and mobile device management systems.