Partner Voice: Avanade - The Evolution of Social Collaboration within the Enterprise

We’ve been talking a lot lately about how technology is changing the way we do work. It no longer matters where we work but how we work. We work in a constantly changing, ever-mobile work environment, which embraces new technologies, policies and work spaces. This new way of working demands a more collaborative approach to business and companies are redesigning long-standing processes to adapt to this shift.

Today we announced the findings of our latest global research study that shows how the consumerization of IT plays a huge role in driving perceptions about enterprise social collaboration. More and more organizations are adopting social collaboration tools to connect employees and enable them to more easily work together in a creative fashion. And, in the next 12 months, even more businesses plan to adopt enterprise social collaboration tools, creating a significant opportunity in this emerging market.

While our survey of 4,000 employees and 1,000 business and IT leaders found that a majority are using social networking tools in the workplace, they may not be leveraging tools that have genuine enterprise collaboration capabilities yet. The most used tools are consumer-driven technologies, such as Facebook and Twitter, which lack features we need to collaborate effectively in the workplace such as security and data privacy, online document storage, sharing and editing, deep search inside an organization and integration with enterprise communications systems. While social collaboration is on the rise, the emphasis is still on social – not collaboration. The good news is many organizations plan to migrate from consumer-facing tools to enterprise-ready technologies like Microsoft SharePoint and Salesforce Chatter in the next year.

From my perspective, there is a large opportunity for IT and business leaders to drive true enterprise social collaboration with the right tools and processes. But, technology is just one piece of the puzzle. Social collaboration tools are just that – tools. Forward-looking companies should analyze what they consider to be “social collaboration” in their business and look to promote enterprise social collaboration with the right tools to yield faster, more productive teams. For more detail, I’ve included the full report of our findings below. You can also visit the Avanade website with additional resources and more insights into the survey.

Download the Whitepaper


Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft® technologies to help customers realize results. Our people have helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models–on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 18,000 professionals in more than 20 countries. Additional information can be found at


André is general manager of Avanade’s Netherlands subsidiary which he started in 2004. In addition, he leads Avanade’s Global Service Line for Collaboration, which includes approximately 2,000 professionals (including off shore) that help our clients in strategy, design, implementation and managed services in the collaboration space. Achieved benefits include: productivity increases due to better (virtual) collaboration, consistent document management and workflow, integration of speech video data and presence information, less travel and integration of social networks and concepts. Previously, André was a vice president at Capgemini. He is a passionate boating and car racing enthusiast.