Weight Watchers Uses CRM to Deliver Information When and Where Customers Need It

Weight Watchers Uses CRM to Deliver Information When and Where Customers Need Itplay-button
As the leading global weight management company, Weight Watchers was challenged to deliver a seamless customer experience across all channels, including traditional, digital, and rapidly evolving social media. The company implemented Microsoft Dynamics CRM to consolidate information, create a 360-degree view of its customers, and to coordinate millions of customer interactions and communications each day. Today, the Microsoft Dynamics solution helps Weight Watchers provide consumers with a consistent experience in all media, delivering the right information at the right time, and transforming the ways the company services and sells to its customers.