With the right perspective, implementing enterprise-grade social tools becomes part of your daily business landscape. Think differently, and it becomes habit. Can social tools like Yammer genuinely change the relationship between you and your customers? These days, all it takes is one bad customer story gone viral to start nibbling away at your brand. Watch the saffron story as a how-to for capitalizing on a customer verbatim and turning a trend into a product line of national repeat customers. Trust me: people are paying attention and your buyer has power like never before.