Enabling collaboration and communication using social tools can help businesses be more competitive by allowing people to work in a way that is familiar to them through their personal lives and through this accelerate innovation. At Microsoft, we can help organizations take advantage of social media and integrate it with new and existing communication tools that allow people to communicate to customers in new ways while at the same time improve internal collaboration. Increasing productivity using social tools that meet the expectations of multiple generations of workers can reduce costs and allow organizations to respond faster to new opportunities.

Microsoft empowers employees to work in an environment that is more connected—using tools to share ideas and collaborate in a way that increases productivity and provides a more direct link to customers—helping organizations to improve the value of customer relationships and respond to opportunity with speed and intelligence.