The Age of Serendipity

The Age of Serendipity
Brands and technology have worked together to become experts on you, building a window into certain patterns of personal data. They might know the perfect outfit for you to wear, the tastiest food for you to eat and the most exciting ways to spend your time. Chance happenings are something that the digital world is playing catch up to recreate. But it’s more than recommendation or discovery. It’s the immense satisfaction of receiving something at the right time and place, having not even realized that you wanted it.