Partnering with Microsoft’s marketing group, Microsoft IT embarked on a 10-week project to redesign the Microsoft.com homepage with the following objectives:
Research and user feedback on the old page design indicated that users preferred a simplified page with a cleaner look. The new design addressed this point by implementing:
Microsoft IT implemented progressive features, adaptive content, and responsive layouts to ensure that content and images reflow, resize, and crop automatically based on the device's screen size. This adaptive rendering ensures images display properly and links are easily clicked or tapped without any zooming required.
Microsoft IT wanted to help the business showcase its latest products by incorporating the modern styling found in Windows 8, Microsoft Surface, and the new Windows Phone. Customers now have a more consistent and recognizable Microsoft experience across the homepage, the online Microsoft Store, the Download Center, and Support.
Microsoft IT saw an opportunity to reduce programming, maintenance, and hardware costs by implementing a single web site that caters to any visitor device, be it desktop, tablet, or mobile.
See how the Microsoft.com homepage adapts to various devices.
The result of the redesign is a new home page that showcases Microsoft products with a purpose. Microsoft IT has delivered a cross-device website experience that aligns to the company’s product strategy and that provides an emotionally powerful experience for users.
The new website is also helping the bottom line, saving Microsoft IT U.S. $250,000 in hardware in 2012 and reducing its website programming headcount costs by 50 percent. Moreover, this single platform frees Microsoft IT from needing to add more mobile servers or balance between desktop web and mobile web servers in the future.