Sustainability 3.0: How Technology Will Help Companies Win in the Coming Age of Radical Transparency

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Since the emergence of the industrial economy, we have not had the mindset to place a dollar value on many of the earth’s ecological resources: clean air, water, land, and a stable climate. As a result, the real competitive cost of these ‘ecosystem services’ has not factored into business decision-making. In the next 5-10 years, as ecosystem services become more measurable and transparent, CIOs will find themselves on a new playing field in determining how companies measure, manage, and account for their activities. Microsoft Chief Technology Officer, Barry Briggs and Jib Ellison, Founder and CEO, Blu Skye, explore how the emergence of new markets and the accelerating trend toward radical transparency will shape the role of the CIO and what to do now to win in the new economy.