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Video interview: Environmental challenge, an industry opportunity?
By: Ray Pinto, Senior Government Affairs Manager
07 July 2010

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Europe’s own environmental visionary Dennis Pamlin (Senior Associate Chinese Academy of Social Sciences and senior Advisor B4E) reminds us of the power of technology to not only lead to solutions but generate tremendous wealth for Europe. For Pamlin the next major investments in urban infrastructure over the next 30 years needs to be done in a smarter and more efficient way.

Analysis conducted by McKinsey & Company on behalf of the Global eSustainability Initiative (GeSI) has identified ways to reduce global greenhouse gas emissions by 15 per cent by 2020, through more effective use of IT ( These include teleworking, e-commerce, smart building design, and smart industrial motor systems, which could save up to €650 billion and eliminate 7.8 Giga-tonnes of carbon dioxide. 

Watch the video below in order to see Dennis’s full view on the environmental and economical positive roles played by the ICT sector.


Energy week 2010-Environment challenge: industry opportunity

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