Most read articles in Impact on Society:

Read all articles

Working towards a reality: carbon-clean companies in the cloud
By: Lisa Boch-Andersen, Senior Director for Communications Europe
30 March 2011

Send EMail

Microsoft’s Chief Environmental Strategist on ICT, Rob Bernard, passed through Brussels again last month. I had the chance to continue from our  previous discussion on how ICT can contribute to a cleaner economy, and get his views on how cloud computing can reduce a European company's environmental footprint.

The key question I posed to Rob was ‘is cloud computing greener’ and if yes, how? I don’t want to give all the good bits away before you watch the video, but let me just say that Rob offers up some compelling statistics concerning the potential carbon savings companies of all sizes can make, by moving their operations to the cloud. The figures come out of a report produced by Accenture and WSP Environment & Energy commissioned by Microsoft, which examines the environmental benefits companies can gain from moving to the cloud.

Rob also gives some tangible comparisons to visualise the key benefits of cloud computing services and how it can play an enabling role in Europe's transition to a low carbon economy.

Watch the video and find out what the future holds.

Greener Cloud Computing by MicrosoftEurope

Related content: