Imagine your next business decision as a pyramid.
At the bottom is the foundation that everything is built on. That’s Microsoft SQL Server 2008. Storing, sorting and safeguarding your data. In the middle is information sharing and collaboration: Microsoft SharePoint, seamlessly working with SQL Server 2008 and giving users instant access to current information through self-service reporting. Up at the top is your end user – the decision maker. Through the familiar Microsoft Office Excel interface, users can pull reports on the fly to their PC or handheld device and use that real-time information to make the critical decisions that keep your business competitive. All of it interoperable, seamless and efficient so it’s easy for you to manage and support.
Efficiency is getting the right information to the right person at the right time.
“We make businesses more effective because in a modern business, everybody is a decision maker. Everybody from the CIO and the CTO and the CEO, right down to the sales person or right down to the person working on the shop floor. They’re all making decisions.”
“Self-service business intelligence is the biggest single new feature that we’re introducing in SQL Server 2008 R2.”
“The big thing that customers require is flexibility. People are saying to us, ‘Well, actually, I’ve got data on my desktop, I’ve got data on the Web, I’ve got data in the spreadsheet, I’ve got data in this report, I’ve got data on the front page of USA Today which I picked up in the hotel room that I’d like to incorporate into my decision making.’ We call these users ‘hunter-gatherers.’ You know, they go out and gather all this data from all over and the software has to enable them to do that, make sense of it, and then share the analysis with other users.”
