Consumer Insight Firm Uses Cloud-Based CRM Tool for Sales and Marketing

Business Needs

Customer insight specialist Sky IQ, part of British Sky Broadcasting, delivers innovative data services to help customers optimise advertisement and marketing spend. Its staff needed a cloud-based customer relationship management solution to replace spreadsheets for storing and sharing customer data.

  • Sky IQ wanted a customised toolset to track and manage marketing campaigns.

  • Another priority was standardised customer profiling to help sales teams manage long sales cycles.

  • Sky IQ needed to ensure that any CRM system integrated easily with its existing Microsoft Office Outlook technology.

  • The company favoured a cloud-based tool to avoid upfront investment.

  • The customer required an experienced systems integrator to manage the project.


Microsoft Gold Partner Cirquent UK customised Microsoft Dynamics CRM Online. The ability to slice and dice data quickly and easily is imperative for Sky IQ to market, sell, and effectively run the events it produces. Emanuel Caraza, Head of Cloud, Cirquent UK, says: “It was important for Sky IQ to choose a delivery partner that understood the importance of user adoption in creating a successful CRM strategy—a partner with extensive experience in its sector.”

Cirquent UK delivered the project on time and within budget. By using the cloud model, Sky IQ had a fully functioning customised CRM system in just over a month.


Provides a single repository for all customers—including the parent company’s own customer group, and other clients such as Vodafone.

  • Helps track opportunities from initial lead to close of sale.

  • Automates the communication of opportunity progress, ensuring that salespeople are keeping CRM up to date and giving managers a consistent and complete view of the pipeline.

  • Increases awareness of opportunities for cross-selling and up-selling.

  • Offers an easy-to-use, flexible toolset, helping Sky IQ support its customers in driving growth and offering better insights.

  • Provides a cloud-based, innovative, and scalable platform with single sign-on, supporting the business in running campaigns.

  • Increases user adoption due to the familiar look and feel of the Microsoft interface and integration with Outlook.

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This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Taille de l'entreprise du client: Medium Organization
Secteur: Professional Services
Pays ou région: United Kingdom
  • Microsoft Dynamics CRM 2011
  • Microsoft Dynamics CRM Online
Profil de l'organisation: Sky IQ is a leading U.K. marketing solutions provider and a wholly-owned subsidiary of British Sky Broadcasting, the largest pay-TV broadcaster in the U.K.
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