ING Bank is a global financial services brand offering a range of banking and insurance services in over fifty countries. ING Bank has been operating in Turkey since 2007 and has over 300 branches and 5,500 employees. ING Bank wanted to grow their business by attracting new customers while simultaneously providing additional services to their existing customer base. They chose Microsoft Dynamics CRM to give their sales, marketing and branch personnel a holistic view of their customer interactions enabling them to take advantage of cross-selling and upselling opportunities. Microsoft Dynamics CRM is also key in supporting their three global business strategies: 1) focusing on customer centricity, 2) promoting operational excellence and 3) being a top employer.