Microsoft Dynamics partners and customers can benefit from using Microsoft Dynamics business management solutions to enable environmental and social benefits along with a strong return on technology spending and unprecedented efficiencies. With Microsoft Dynamics, Microsoft partners can capitalize on sustainability and green IT opportunities by implementing for customers Microsoft Dynamics solutions, which promote efficient resource utilization, help minimize environmental impacts, and enable effective environmental and regulatory reporting. Microsoft Dynamics customers stand to benefit from streamlined processes, high returns on their investments in skills and infrastructures, and a compelling environmental record. Many organizations that deploy Microsoft Dynamics enterprise resource planning (ERP) solutions successfully use these products to keep their operations, processes, and key relationships productive and sustainable. Microsoft Dynamics solutions provide a number of ways to help companies manage their environmental impact and practice good corporate stewardship. For example, in 2008, Microsoft began offering an Environmental Sustainability Dashboard for Microsoft Dynamics AX.
During the recent economic slowing, many businesses reviewed their processes and practices with a view toward improving efficiencies, controlling costs, using resources more effectively, and ensuring their long-term viability. As one of the consequences of that trend, the idea of sustainability has extended from a strictly environmental and social context to include more traditional business principles of resource efficiency, cost control, and ability to deliver value to customers. Many businesses, along with their customers and investors, understand that business and environmental benefits are inseparable. Microsoft Dynamics partners such as Prodware and Radiant Technologies help businesses implement the solutions, adjust the solutions to the way the businesses like to work, and maintain a strong focus on helping their customers achieve environmental and business results.Prodware: Extending Technology to Enable Global Sustainability
Microsoft Gold Certified Partner Prodware
, headquartered in Paris, France, has grown since its inception in 1989 to 21 office locations in France and globally distributed offices in 75 other countries, with more than 800 employees serving customers. The company provides business management and infrastructure software solutions and services across a wide range of industries, spanning from small businesses to large enterprises.
|Microsoft Dynamics NAV provides a key advantage for us because it can easily adjust to how fast-growing clean-technology businesses evolve and find their markets.|
|Michael Anderson, CEO, Radiant Technologies|
Prodware refers to its sustainable technology offerings and services as GreenIT
ude, which includes an environmental audit, a strategy definition, implementation of software tools, optimization of hardware and processes, and tracking of results to document the benefits and comply with regulatory requirements. The company’s software solution, Prod’Sustainability, is an elaboration of the Environmental Sustainability Dashboard for Microsoft Dynamics AX that supports Microsoft Dynamics NAV with detailed reporting on more than 30 environmental, social, and business indicators. To accomplish this, Prod’Sustainability draws on business data from the ERP system. Prodware runs its own business operations on Microsoft Dynamics NAV and Prod’Sustainability.Proactive Compliance Enablement
Many governments have implemented legislation that demands detailed environmental reporting and encourages sustainable business practices. In France, for example, by 2011, businesses must report their carbon footprint to the government, be able to pass an audit, and offer strategies to minimize their environmental impact. As Anne Baer, Director, Sustainability and GreenIT
ude at Prodware explains, “Prodware maintains a dedicated team of people who watch emerging environmental laws, regulations, and reporting standards to help businesses comply in a timely, efficient manner and clearly demonstrate their compliance to regulating entities. We can anticipate upcoming business process and technology needs and assist our customers in addressing them, long before they face potential penalties or other consequences.”
Pursuing the Green Global Market
In addition to working with its existing customers, Prodware also wins more new business because of its environmental and business insight. Prodware customers use Microsoft Dynamics NAV and Prod’Sustainability to control energy and transportation expenditures, for example, when they implement smart environmental practices. “Many of our customers know that sustainability is a critical competitive differentiator; they also realize that climate change has a direct impact on their daily activities,” says Baer. “Investors, clients, business partners, and employees are all looking for organizations to progress along a path of more effective sustainability practices.”
|Prod’Sustainability provides capabilities for tracking of environmental impact |
and energy usage at all key junctures in companies' business processes.
Prodware is extending Prod’Sustainability to be effective anywhere in the world, incorporating a variety of indicators that pertain to the environmental, social, and business conditions in different regions. Ian Mac Hueg Herlevsen, Director of International Activities at Prodware, says, “The global market for green software tools is still developing, with rich opportunities to show leadership and help customers optimize their businesses for low environmental impact and best efficiencies.” Herlevsen also points out that Microsoft Dynamics AX or Microsoft Dynamics NAV integrated with Prod’Sustainability can generate significant advantages in larger organizations where they exist within the same technology environment as ERP systems from Oracle or SAP.
Baer points out that auditable sustainability can make a crucial difference in a company’s ability to do business successfully, using the example of a kosher food manufacturer that markets snacks and candies to the North American and European consumer market under the Schneider’s brand. “Walmart challenged our client’s sustainability rating along with that of approximately 60,000 other suppliers,” she explains. “This client engaged with us within the scope of our GreenIT
ude offering. We are currently assessing his carbon footprint and integrating Prod’Sustainability in the company’s business systems to monitor and report on progress made on all 15 indicators Walmart considers critical. Based on the client’s new GreenIT
ude-based strategy and on Prod’Sustainability reports, the company plans to strengthen its relationship with Walmart and to develop new, organic product lines in the future.”Radiant Technologies: Providing Flexible Infrastructures for Green Innovation
Headquartered in San Diego, California, and located close to many clean-technology and alternative-fuel businesses, Radiant Technologies
garners intense interest as innovative companies emerge from the economic slowdown and are readying for accelerated growth. The company has recently extended its reach through acquisitions in Denmark, Singapore, and the United States. Radiant Technologies, a Microsoft Gold Certified Partner, implements and customizes Microsoft Dynamics NAV for customers. In addition to its sustainability practice, the company supports customers in a broad spectrum of business needs, with a strong focus on serving consumer packaged goods companies
Empowering Customers in Nontraditional Business Models
|The global market for green software tools is still developing, with rich opportunities to show leadership and help customers optimize their businesses for low environmental impact and best efficiencies.|
|Ian Mac Hueg Herlevsen, Director of International Activities, Prodware|
In Radiant Technologies’s experience, many clean-technology and alternative-fuel startups pass very quickly through growth stages—which include inception, fundraising, intellectual property protection, research and development, and manufacturing and distribution—that may take more traditional companies much longer to traverse. These organizations have complex, shifting requirements for technology, including advanced reporting and business intelligence, and often prefer to collaborate with vendors that share their environmental and civic values.Complex Reporting and Regulatory Compliance
Says Michael Anderson, CEO of Radiant Technologies, “Microsoft Dynamics NAV provides a key advantage for us because it can easily adjust to how fast-growing clean-technology businesses evolve and find their markets. It has the scalability to support complex, distributed operations; promotes business intelligence and strategic insight; and offers a flexible programming environment to fit well into new business models.”
Sustainable-technology companies need to follow reporting regulations wherever they do business and need to comply with specialized compliance needs that apply to their industry. Consultants from Radiant Technologies extend Microsoft Dynamics NAV for customers’ reporting needs, including Renewable Identification Number reporting for alternative fuels. With Microsoft Dynamics NAV, it’s also easy for companies to implement highly detailed, complex financial reporting, for example, when they need to track research and development costs or maintain separate profit centers.
|To enhance business and environmental insight, Radiant Technologies |
adds graphically rich, highly usable reports to enhance the business
analytics capabilities of Microsoft Dynamics NAV.
Radiant Technologies implements Microsoft Dynamics NAV as both a hosted or an on-premises solution, and some customers start out as hosted and then switch to on-premises. “Depending on the construction of a data center, it can replace many small environmental footprints from disparate organizations with one single, relatively small environmental impact that may be mitigated much more effectively,” says Anderson. “For customers watching their budgets, making the best of limited resources, or collaborating across geographical regions, a hosted solution is often the best way to go.” Customers such as Blue Sun
, featured in a case study
; Expo Stucco
; and Nu Flow
benefit from Radiant Technologies’s industry experience and best implementation practices. By using preconfigured databases and template-based processes, implementations can proceed quickly and smoothly and customers can focus on pursuing sustainability.Next Steps
The two Microsoft Dynamics partners profiled in this article are open to working with other partners to serve customers and drive sustainable business. The good news for customers is that there is an effective, global presence of Microsoft Dynamics technology providers that share their commitment to sustainability and has the expertise to direct technology to serve that commitment with the right planning, scoping, and decision making. For Microsoft Dynamics partners, delivering the solutions with a view toward enabling environmental and business sustainability offers a valuable opportunity to develop business and build long-term relationships with forward-looking customers.Additional sustainability resources include:
To find out more about the products and services of the Microsoft Dynamics partners discussed in this article: