Optic 2000 Focuses on Strategic Vision and Growth with Microsoft Dynamics for Retail

Optic 2000, with more than 1,850 specialty stores for eyewear and hearing devices, has chosen Microsoft Dynamics for Retail to manage its sales, supply, and inventory across its entire network of operations in France. Usability, simple maintenance, functional excellence, and ease of upgrading are the key advantages that led to the company’s strategic decision to adopt the Microsoft solution.

*The choice of Microsoft Dynamics for Retail is part of a comprehensive strategic vision for our company, which sees Microsoft as a key partner for stability, trust, and innovation.*

Didier Papaz
Optic 2000

Optic 2000, a network of 1,200 opticians in France, was looking for a centralized, easy-to-use retail management solution that could be adapted to the needs of the individual stores in the network. Because each optician operates as an independent business, the solution needed to be both easy to use and cost-effective.

“Our objective is to streamline our resource management with this solution, to deliver a real value proposition to our customers—through the advice and support we offer during the sales process and beyond, as well as by ensuring we are offering real value for the money,” says Didier Papaz, CEO, Optic 2000.

With its constituent businesses hampered by tools that were no longer simple and effective to use, and which were not able to respond to industry developments, Optic 2000 sought to adopt a unified solution that could be adapted to the individual needs of more than 1,850 cooperatives, franchises, and outlets. “We wanted a single solution that was easier to manage and that allowed us to optimize the quality of services provided by our IT department to our users,” explains Patrick Seux, director of organization and IT of Optic 2000.

Choosing an Agile and Flexible Retail Management Solution

After extensive research, the team abandoned the idea of an eyewear-specific retail solution in order to benefit from the power and flexibility of Microsoft Dynamics for Retail. In addition to the stability, performance, ease of maintenance, and rich functionality native to Microsoft Dynamics for Retail, the solution proved an ideal platform for developing new tools specific to the eyewear industry.

“By using Microsoft Dynamics for Retail, we can regularly update the entire system: all the applications on all the workstations,” says Seux. “We also wanted to manage, archive, and share our data from each point of sale.”

With Microsoft Dynamics for Retail, the data can remain specific to each outlet, while security features can be centralized. Seux says. ”The Microsoft Dynamics solution will allow us to confidently access data on-the-go from mobile devices and heterogeneous point-of-sale terminals—for a price lower than that of the software currently in use.”
Beyond the standard ERP and retail functions of purchasing, inventory, pricing, store management, and POS, Optic 2000 also manages requirements that are specific to the optical sector. Glasses and lenses sold by prescription are constrained by prescription management, reimbursement, health insurance and third-party payer regulations. To manage the complex supply chain for technical products, such as custom-made lenses, Optic 2000 has engaged a partner to develop industry-specific functionality that integrates seamlessly with Microsoft Dynamics for Retail.

Unify, Simplify, and Look to the Future

“Microsoft Dynamics for Retail brings us longevity and flexibility, with the ability to upgrade our technology,” says Yves Guénin, secretary general of Optic 2000. This supports the company’s ability to anticipate changes in the marketplace, from in-store sales techniques to consumer buying preferences.

“The choice of Microsoft Dynamics for Retail is part of a comprehensive strategic vision for our company, which sees Microsoft as a key partner for stability, trust, and innovation,” says Papaz. “We counted on our IT department to find a unified solution that was innovative and easy for our employees to use. The solution needed to transform IT into a genuine asset for our company, as a way of managing sales and inventory as well as the specifics related to all our lines of business.”

Next Steps

Connect with Microsoft Dynamics
Learn about Microsoft Dynamics for Retail and become a Dynamic Retailer

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Document published April 2013

Taille de l'entreprise du client: Small Organization
Secteur: Retail and Consumer Goods
Pays ou région: France
  • Microsoft Dynamics AX 2012
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