Digital Marketing Training

Thank you for joining our Digital Marketing online training course.

The Digital Marketing team has created a series of videos to help you better understand omnichannel marketing, online retail merchandising, category level merchandising and the best way to land the digital assets and lastly the RoB programs and tools available.

We would recommend you first watch the course introductions with Jeremy Dale, Christian Johanneson and Jeremy Story. Then move to category-specific videos that pertain to the areas you manage and finally the RoB Programs and Tools videos.


Course Intro:


Omnichannel Marketing
Overview: Jeremy Dale
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Omnichannel Marketing and the Important
Role Digital Plays: Christian Johanneson
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Online Retail 101: Jeremy Storey
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Digital Marketing – Landing the Digital Assets at a Category Level:


Windows: Courtney Allen
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Windows Store: Courtney Allen
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Surface: Luis Sanchez
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Windows Store Gift Cards: Tricia Flajole
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Connected Story: Tricia Flajole
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Xbox: Bradley Shelton
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Demo – Xbox: Victoria Mitten - Kaleff
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Demo – Windows: Scott Neilson
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Office: Ed Noble
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RoB Programs and Tools:


Site Tracker: Larry Liang
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Syndication: Larry Liang
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Mobile Merchandising: Larry Liang
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REC.com: Larry Liang
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Click to Chat: Larry Liang
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WW Channel Marketing Summit Jan 2014

Digital Day with Razorfish - January 16th


Digital Advertising with a Purpose:
Alexandre Leite, Director Marcom
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Transformation of the Consumer Journey:
Joe Crump, SVP Strategy - Razorfish
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Transformation of Storytelling:
Scott Larson, Executive Creative Director - Razorfish
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Transformation of Customer Relationships:
Whitney Hutchinson, Group Director, Consumer Insights - Razorfish
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Transformation of Shopping - Mobile:
Tom Cramer, Strategy Director, Mobile - Razorfish
Jeremy Lockhorn, VP Emerging Media - Razorfish
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Transformation of Media:
Megan Tweed, VP Media - Razorfish
Jeremy Lockhorn, VP Emerging Media - Razorfish
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Transformation of Social:
Jon Groebner, Senior Director, Social - Razorfish
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Transformation of Experiences:
Wade Forst, Senior Director, Emerging Experiences - Razorfish
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LOVED Overview with the Digital Team - January 17th


The Digital Team Session
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Additional Training Videos


Digital Education Summit
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The Importance of Video on Retailer Websites: Jeremy Storey
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Full Inventory of Videos