Born in Mexico City, Mexico, Cruz has more than 14 years of experience in the industry. The first years of his career were spent as a developer in the Mexican Stock Exchange. Cruz first began in the Public Safety, National Security and Defense industry at Hewlett Packard as a Regional Sales Specialist in charge of Intel Servers and Devices in Northern Latin America. During his tenure at HP, Cruz managed the development of sales strategies, “go to market” initiatives, and partner development in verticals such as pharma, retail, oil and gas, and the public sector.
Cruz has a passion for creating great customer relationships. In 2003, he joined Microsoft in Public Safety, National Security and Defense, first as an Account Technical Specialist, where he gained insight into the Microsoft portfolio and technical relationship management. Cruz then became a Solution Specialist for Business Productivity with the sector, developing strategies, initiatives and solutions among several federal government agencies and Large and Regional Government (L&RG) organizations.
As Worldwide Industry Solution Manager, Cruz has worked with police and intelligence agencies, ministries of public safety, attorneys general’s offices, federal courts, every division of the armed forces, cyber police commands, ministries of the interior, ministries of foreign affairs, federal investigations offices, immigration services, customs agencies, border protection agencies, financial intelligence units, and corrections agencies, among others. Cruz has advised and consulted with several high-level officials from ministers, members of The Supreme Court as well as CIOs on virtually every named agency worldwide.
During his time at Microsoft, Cruz has participated in several public Forums like CIAPEM (L&RG´s IT national council), and actively collaborated with health and national security agencies during the H1N1 virus crisis. He has also participated in forums with the U.S. State Department, U.S Department of Justice and U.S. Department of Defense.
Cruz has a bachelor’s degree in engineering, cybernetics and computer science from LaSalle University, and a master’s degree in business administration with a specialization in marketing and strategy awarded by the University of Warwick in the United Kingdom. He has also published articles on organized crime and non-conventional warfare.
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