City of Luxor, Egypt: A lesson in tech-savvy tourism

18 September 2012 | Yasser Hassan, Government Industry Director, Middle East and Africa
​Every so often, I come across a customer story that truly illustrates where the government technology market is moving. Through innovative uses of technology to solve complex challenges, these customer stories are both inspiring and instructive for other government organizations to learn from. Today, I’d like to share a story that I believe falls perfectly within this “leading the industry” category.
The City of Luxor, Egypt, is a world heritage site. With a history leading back to the ancient city of Thebes, humans have inhabited the area for at least half a million years. With its rich history, the site is admired as one of the greatest open air museums in the world, featuring attractions that have drawn international tourists from all across the globe.
However, following significant social and political upheaval in Egypt in 2011, tourism in the area dropped sharply by nearly 75 percent. With more than 12,000 tourists visiting the historic city on a daily basis, tourism has long been an integral part of Luxor’s economy, and the decline in visitors was proving to be a significant challenge.
In response to this issue, as well as to provide a unique and modern tourism experience for visitors, the City of Luxor embarked on a truly impressive mobile application project. Called the Luxor Mobile Portal, the mobile app for Windows 7 devices was designed to allow tourists to participate in interactive, virtual tours of Luxor by scanning quick response (QR) codes placed at strategic spots throughout the city. Upon scanning these QR codes with a Windows 7 device, tourists can access everything from historical information about their current location to City of Luxor services such as nearby hotels and restaurants.
By launching the Luxor Mobile Portal, the city has been able to better support one of the most important aspects of its economy, while enhancing the tourism experience the city provides to visitors. Be sure to visit our website to learn more about this impressive technology case study (which could very well be an early look at the future of tourism).
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Yasser Hassan
Government Industry Director, Middle East and Africa

About the Author

Yasser Hassan | Government Industry Director, Middle East and Africa

Yasser is responsible for overseeing Microsoft’s industry business in Middle East and Africa—one of Microsoft’s fastest growing and most diverse markets worldwide. In this role, he leads the company’s business and government sales strategy in the region. Read more