Promote your destination and increase visitors with
a robust portal solution
Microsoft offers a comprehensive tourism portal solution
that can expand the effectiveness of your destination
promotion. This scalable solution can cost-effectively meet
your organization's immediate needs and expand to provide
robust functionality as you grow. For example, you can
extend your reach beyond public websites and provide
intranets that enable you to connect and collaborate with
other tourism organizations. You can also create extranets
that offer marketing assets to travel suppliers including
image libraries, newsletters, and email templates as well as
education or training.
Increase visitors to your destination with a dynamic user
experience that helps them find the information they need
quickly and easily. Features include:
- Interactive mapping—Present information
on a map that the visitor can filter to create an
interactive and satisfying experience. Maps can even become
the primary user interface of a portal.
- Event calendars and listings—Give
travelers the convenience of self-service planning.
- Personalized profiles—Users can
profiles with custom itineraries that can be accessed before
or during their trip.
- Message boards and discussion forums—Enable
visitors to share experiences and information.
- Customer service—Implement features
such as "click to chat" that connect visitors to experts who
can instantly answer questions about destinations or help
with a reservation.
Now, your tourism portal can be a one-stop-shop for trip
planning. Visitors can search for transportation, lodging,
and activities as well as make reservations and pay—all in
Manage your business
Enhance collaboration, publish and manage content, automate
business processes and workflow, as well as improve access
to mission-critical information.
Information about your destination often comes from
multiple sources including hotels, tour guides, attractions,
and landmarks. Pulling it together into a centralized
repository can be a daunting and expensive project if not
managed efficiently. Increase stakeholder engagement with an
easy-to-use, self-service content-authoring tool that
enables them to publish their own content to your portal.
Built-in content approvals can streamline the process and
help cut maintenance costs while maintaining control over
Manage customer relationships
Make better-informed business decisions by measuring and
managing marketing programs, calculating return on marketing
investment, and maximizing research capability. The
Microsoft tourism platform provides the foundation for
business intelligence (BI) solutions to track the impact of
your marketing efforts with interactive dashboards that
display business information from disparate sources.
Communicate clearly and easily with customers and respond faster to customer
service issues by delivering consistent, efficient customer care. Scale your
solution to include:
- Campaign planning and execution
- Data extraction and cleansing
- Analytics and reporting
- Marketing/sales collaboration tools
- Knowledgebase management
- Workflow across teams and groups
Increase the capacity and capability of your tourism suppliers
Improve service to tourism suppliers by offering online presence—and even
online reservation capabilities—for small or independent travel suppliers.
Increase participation by tourism suppliers. Encourage them to update
information on your portal with flexible, easy-to-use content management tools
that simplify adding and editing content while ensuring that only approved
content is published.
Improve your tourism suppliers' quality of service by offering on-demand
training for travel vendors.